The Connection Code
A Sparks x WIRED Event Series
Crossing the Digital-Physical Barrier to Build Connection
The Connection Code is a collaboration between WIRED and Sparks exploring how creativity and technology can bring people closer together. Across a series of intimate events we uncover the ideas, people and breakthroughs shaping the next chapter of connection.
Web Summit Lisbon
12 November 2025
Our inaugural event brought this conversation to life at Web Summit Lisbon with a sold out evening at the MAAT. Set inside one of Europe’s most inspiring spaces, we gathered leaders in technology, creativity and culture to look at what happens when digital and physical worlds collide.
Upcoming Sparks × WIRED Events
MWC Barcelona
3 March 2026
Inside the world’s biggest stage for mobile innovation, we will continue the Connection Code conversation. Expect sharp insight and a close look at how AI and immersive interfaces are rewriting how people connect. Driving cultural relevance across real and virtual worlds.
WIRED Health London
16 April 2026
Health is becoming hybrid. From personalised care to human centred design, we dig into the future of wellbeing and the technologies reshaping the relationship between people and the systems that support them. A room full of thinkers, builders and health leaders.
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